Category Archives: Blogging

stock image of makeup

Happy Monday girls! So as a lot of you probably know, SEO (search engine optimization) is incredibly important for your rankings with Google. I work for a company based in Dallas that does SEO for several local clients and I’ve learned so much since I started working there. In this post, I’m going to be sharing with you a few blogger tips on how to better optimize your blog this summer! Some tips may be having you rolling your eyes like”duh” but others may be helpful to you! So study up and please share this with your blogger friends!

Use Titles and Metas in Every Blog Post

If you want people to click on your link when it shows up in a Google search result, then you need a great title and description of what they’re clicking on! They should include keywords and an accurate description of what the blog post will tell them about. Don’t give away tons of information, but just enough to entice them to click! The Yoast plugin is super helpful for this and it’s free!! You know I love free!

Alt Text in Photos

Ok, I’m not sure what Alt text stands for but I do know that it’s so important! If you go into the back end of a photo you upload on WordPress, you’ll see a space to put the title and then the alt text as well. most people title their photos but forget to use alt text. The alt text should be a description of the photo. For example, if I’m wearing a Lilly Pulitzer dress, I’ll have the alt text say something like “fashion blogger wearing Lilly Pulitzer.” Google bots can’t analyze photos and come up with their own descriptions, they rely on you for that.

Internal Linking is Your Friend

Far too many bloggers don’t link back to previous blog posts they’ve written, but it’s important to do it! Internal linking helps drive users to other helpful content on your site and it keeps them on your website even longer! A good rule of thumb is to have one internal link per paragraph provided it doesn’t look like spam! Honestly, I’m a little lazy about doing this, but I know it’s important to do!

Put Keywords in Your Headers

Headers, like the one above, are important to help guide your readers along through your post and get Google’s attention. You’re writing for both Google and you’re user, and it has to appear natural to both. For example, if I’m talking about a particular aspect of my hair care routine, then my header might be “how to use coconut oil in your hair” (there will be a post later this week on my hair care routine fyi!) This lets the reader and the Google bots crawling your site know what you’ll be talking about.

Do you have any good SEO tips? Leave me a comment! I’m always excited to learn from other bloggers!

dallas fashion blogger


dallas style blogger

Being a blogger starting out is the worst. It’s like taking 3 steps forward and 2 steps backward constantly. I mean it when I say the struggle is real. Fashion blogging can be lots of fun at times. When I get the perfect shot of my outfit or a brand wants to send free product to me, it’s like Christmas day! I honestly love doing it and wouldn’t dream of giving it up. However, there are days when style blogging gets me down in the dumps and just puts me in a bad mood. Here are 4 of the worst things you can do to yourself as a blogger.

Play the Comparison Game

Oh. My. Goodness. This is the worst and I do it all the time. I’ll start out having a good day and pop over to one of my favorite blogs and think to myself “wow, why can’t I be like her?” BOOM. My whole day was just ruined. I always end up trying to convince myself that if I had been “born into money” or if I had “better luck” I’d be just as successful as the blogger I’m comparing myself to. As any blogger knows though, it’s a lot of work no matter how much money or luck you have.

Doubt Your Own Beauty

Similar to the point above, being a style blogger involves pretty pictures and makeup that looks just right. I keep my face and hair pretty natural. I don’t do fake eyelashes or hair and I definitely don’t edit my photos to look thinner. However, the camera is so deceiving to the naked eye. One of my favorite bloggers has been honest about her false eyelashes and hair but every time I see her gorgeous photos, I start feeling bad about myself and how I look! That’s a terrible thing to do myself and I know I’m not the only one who does it!

Place Your Value in How Many Followers You Have

Growing your following is so important to your success as a blogger. If you’ve ever experienced slow growth though, then you know how frustrating it can be. When I go to check how many Instagram followers I have, I’m hoping to have gained some and not lost any. Unfortunately, often enough I’ll have lost 15 or so overnight. My heart sinks a little and so does my self-worth. Placing your value in how many people follow you on Instagram is detrimental to your mental health and it’s sadly something I find myself doing all the time.

Wonder What the Point Is

During the regular work week, I have my 9-5 job that keeps me busy 40 hours a week. My 2nd part-time job is my fashion blog, Witty n Pretty, which keeps me busy pretty much every evening and weekend. Needless to say, I’m pretty booked up all the time. When I find myself running around like crazy trying to get pictures taken, a blog post written, and social media posts posted, then I want something to show for it. That can be in the form of traffic, social shares, or something else. Often enough, I find that I don’t have much to show for my efforts and I begin to wonder “is this worth my time?” Obviously, it is if I’m writing this blog post! But believe me, I have those dramatic moments when I question everything.

Please, please leave me a comment if you’ve ever experienced any of these thoughts! I find that it’s so much better to be honest with ourselves and others and say “yeah, sometimes this really sucks!” It’s nice to know you aren’t alone in your blogging journey!

dallas fashion blogger


how to become a successful blogger

I have some really exciting news to share with you guys! Since I started my blogging journey, the whole experience has been a series of ups and downs and wondering when success will start knocking on my door. I read countless articles from other bloggers talking about what led to their success and what I needed to do differently. Years later, I’ve come to figure out that each blogger has their own journey, including you.

Being a Dallas fashion blogger means I have more competition than I could ever dream of and very little space to fit in. My little corner of the Internet is my favorite place to be and something that still inspires me everyday! However, I understand what it’s like when you feel frustrated and no one is giving you answers or any help whatsoever. With the moderate success I’ve seen, I’d like to share my knowledge with new bloggers who are stuck, need advice, or simply would like someone to look over their content and social media profiles. In an effort to help other bloggers like myself, I’m offering up my expertise with some free consulting for new bloggers! That’s right- free!

Blogging involves collaboration, partnership, and often enough- mentorship. If you’re new to the whole fashion or lifestyle blogging scene, then I’d love to help you. You can drop me a line on my new consulting page (here.) I look forward to chatting and helping you grow!

dallas fashion blogger


how to start a successful blog

I’ve been thinking about writing a blog post on the craziness that is starting a fashion or lifestyle blog for awhile. So many girls want to start a blog or have started one and become discouraged with it after a few weeks or months. When I started Witty n Pretty, I thought fashion blogging was going to be glamorous and dare I say it- easy! Oh, how wrong I was. Today, I’m sharing with perspective bloggers and new bloggers wondering what in the heck they’re doing, 5 things to know about starting a blog

Blogging is Hard

Duh! Nothing worth doing is ever easy, right? I found that out quickly and if you haven’t already, you will soon. Fashion blogging is a saturated market with tons of competition from girls (and a few guys) that have more money than you, better photography skills, and just seem to have it all together. You’ll think you have it all together one minute and the next, you’ll want to give up. Don’t. Keep going!

There are No Rewards… at First

Contrary to popular belief, fashion blogging is not a “get rich quick” scheme. It simply doesn’t work like that. Fashion, lifestyle, and beauty blogging involves tons of work with little reward at first. Personally, I didn’t reap any rewards in terms of free product until about a year and a half of blogging consistently. After that, I started getting things here and there, which let me tell you, was a HUGE deal for me.

Fashion Blogging Takes Commitment

The number one reason why most blogs fail is because the blogger gives up after 3 months. Seriously, 3 months! People want things to happen quickly and let’s be real, the things we want the most God usually makes us wait for. To have a chance at success, you must blog consistently, provide information or inspiration, and know who you’re writing to. I can’t tell you how many times I’ve scrolled through my WordPress Reader and seen posts titled something like “Sorry I’ve Been Gone” followed by an entire paragraph about their absence. Readers don’t want excuses; they want good content.

A Blogger Wears Many Hats

When I started blogging, I thought I would be a writer not a photographer, social media guru, SEO expert, website coder, public relations girl, and a marketer. I was wrong. Because it’s just me running my Dallas-based fashion blog, I have to do it all myself (with a little help from my boyfriend, David.) You will have to learn things that make no sense to you and you have no interest in. But guess what? It makes your knowledge of the industry incredibly robust so that when you do become a famous fashion blogger, you know everything there is to know about blogging.

The Comparison Game is Toxic

I think girls compare themselves more to each other than guys ever will. If you don’t agree with me, you will after becoming a fashion blogger. When you start paying attention to what other bloggers are doing and who they are, you’ll begin comparing yourself to everyone else. You’ll begin to wonder why everyone else has bigger and better followings, wardrobes, photos, brand connections, and even longer eye lashes than you. Let me tell you, this comparison game is so dangerous to your self-esteem. I’ve gotten sucked into so many times and it takes a whole lot of effort to get out. Compare yourself to no one except the person you were the day before. That’s who you’re trying to beat.

Stay tuned next week for an exciting announcement on something I’m launching for girls new to blogging or who’d like to start! You’re going to love this!

dallas fashion blogger


Good morning loves! I’m going to dive right into my post today because it’s something that’s been on my mind lately and I think it will benefit all of us to talk and think about. Since I started blogging about 2 years ago, I’ve learned a lot. Starting out, I didn’t know what SEO or keywords were, brand collaborations were a mystery to me, and taking good blog pictures was something I just couldn’t do. Most importantly, I didn’t know how fashion blogging success was achieved. And here’s a secret: I still don’t.

If you’re a blogger like me, you probably spend a lot of time on social media (particularly Instagram) scrolling through your feeds, liking photos, and commenting. There’s always that one amazing photo that catches your eye and makes you want to learn more about the person behind it. When you get to their profile, you see that they have well over 100k followers and have achieved that in the same amount of time it’s taken you to get 1000. You spend the next hour wondering “how did they do that?”. After awhile, that question turns into self-doubt and a lack of confidence in what you’re doing.

Surely I’m not the only one who feels like this sometimes. The other day I found another Texas blogger on Instagram who’s literally living my dream right now. She’s my age and has had her blog for the same amount of time I’ve had mine. She’s been so successful though, that she’s had to hire a full time staff to help her with her blog. It reminded me very quickly that I’m still “the staff” instead of the CEO. *Boom* the self-doubt hit me like a ton of bricks. I thought “How am I ever supposed to see that kind of success when I can barely drive traffic to my blog?”.

Before I started writing this blog post, I was scrolling through my Insta feed and saw another blogger I really admire had gotten a collaboration with a major luxury car company. How on Earth did she score that?! After seeing that, I just laid down and had a good cry. Sometimes those help, you know? The thoughts running through my head were everything from “give up and say you tried” to “just give it a little longer”. Luckily, I’m choosing the latter of those thoughts.

The point of this post is not to provide a million reasons why blogging is hard or ways you can improve, it’s to have some real-talk about how hard it is to make it in the fashion blogging world. Nothing worth having ever comes easily, even though it appears to from the outside looking in. This has been my dream for awhile now and I can’t give up just because the success of others makes me jealous or fills me with self-doubt. I have to keep going until God sends me a flashing neon sign that says “stop”.

For the bloggers who are just starting out, it gets better, just stick with it. For the bloggers who’ve been add it for awhile, keep going. And for the bloggers who’ve achieved great success, don’t hold out on the rest of us, because chances are someone helped you get to where you are. Now, it’s your turn to do the same for someone else.

simple blog layout


fashion bloggers kansas cityHappy Monday friends! I hope you’re reading this with coffee in hand and a fabulous pair of shoes on your feet! Today, I wanted to share something special with you all because your support and comments mean the world to me. This month marks two years since I started blogging! Isn’t it crazy how quickly time passes? It feels like yesterday that I started.

The next two years of blogging I hope are much more successful than the first two. When I began, I knew nothing and made so many mistakes like working with brands who weren’t giving me anything in return or highlighting my text in bright pink! Mistakes are how we learn though, I certainly had to learn the hard way quite often. Between exhausting myself with writing content and comparing myself to other bloggers, I burned out fast. Blogging isn’t a get rich quick scheme, it takes hard work. Reevaluating why I started a blog in the first place, I realized that I loved being creative and writing. That’s still what motivates me today. Hopefully, somewhere down the road I actually make a little spending money or at least to cover the costs of maintaining a website. For now, I’ll keep working hard and sharing what I know with new bloggers. No one held my hand through this process and I certainly wasn’t handed a wad of cash to make my dreams come true. Real #girlbosses have to work for their success and that’s what I’m doing!

Because I believe that knowledge should be shared, I want to share with you a few things I’ve learned in my blogging journey. Not so much technical tips (you don’t want those from me!) but tips to guide you in your own journey and so you can achieve your dreams!

Never be afraid to ask questions. If you see a blogger doing something, ask them how they’re doing it! The worst they can do is not respond. Which brings me to another point, fashion bloggers who have a moderate to large following in my experience have been reluctant to share information or ideas. Obviously, no one wants competition. However, answering a simple question won’t bring down your empire.

Remember why you started. Most blogs fail within 3 months. The writer just gives up and shuts down shop. Chances are, they thought they’d be making money within a few months and since they weren’t, they gave up. Don’t start a blog just to make money, start one because you love it. My dad always told me to do what I loved and the money would come.

Formula for success isn’t a formula. There’s no ‘one way’ to be successful. It isn’t predicted mathematically, it happens because you work hard, go after what you want, and never give up. I asked several bloggers what led to their success, and they all said “chase your dreams.” At first I thought this was a cop-out, now I realize that most of them really meant it.

Leave a comment with your blogging tips for new bloggers!

-LIZ