Category Archives: Blogging

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professional hairstyling

Hey everyone! I wanted to give you a little recap of StyleCon Dallas last weekend! One of the things I never expected to find in Texas was so many fashionable ladies (and bloggers!) This event was so much fun and everyone walked away with a ton of swag in their swag bags (who doesn’t love that?!) I got to meet up with my Style Collective sisters and meet our founder, Miss Annie Spano!

Fashion Blogging Tips from Experts

I wanted to share with you a few blogging tips and things I learned from the panelists that spoke at StyleCon. They were all really helpful and lots of fun to listen to, especially Catherine Lowe, the winner of the Bachelor a few years back!

One of the speakers (I’m a flake and forgot who) was talking about how brands are looking for influencers with high engagement rates. What this means for bloggers like me is that a big following is no longer enough, brands want influencers with followers who like, comment, and click on links.

Holly Tuggy talked about her experience on YouTube dealing with bullies. I thought she was really clever when she said that she pins mean comments to the top of the comments section and replies to them saying she’s sorry for whatever they’re going through, because happy people don’t say things like that. I’ve had one or two people say rude things to me and I just brush it off because they’re trying to get under my skin.

Raven Elyse shared how she puts herself out there and tries to be authentic with her followers. I think that’s really important because people want a personal connection with brands and influencers. I’m in marketing so I should know! Raven said she will cry on camera if that’s how her heart is feeling and I admire her for that- it’s scary to be vulnerable!

Catherine Lowe shared about her life and winning the 17th season of the Bachelor and also starting her own company, Lowe Co. She also brought up being vulnerable and authentic with your followers. She said her very first kiss with Sean (her now husband) was on national television. Talk about being vulnerable!

Finally, Annie Spano shared her story on how she went from being in a work place that wasn’t kind to her to running her own company- Style Collective! The whole purpose behind this resource for bloggers is to help women to connect rather than only compete. I absolutely love this! Women are so competitive and to have a group of girls that lifts one another up is fantastic!

Fun perks from StyleCon

StyleCon also offered some really fun perks in addition to great speakers! You’ll see in the photos above that I got my hair done for free thanks to the Tangerine Salon. Aveda also freshened up my makeup AND waxed my eyebrows- all complimentary! I also got a neck massage for free, talk about being pampered! There were also several stations offering manicures to conference goers, which was really neat!

There were tons of fashion and beauty vendors there as well. One of my favorites was Studio to Street Boutique! They specialize in affordable luxury fitness clothing and let me just say, it’s adorable! I bought a cute shirt from there that says “Will Blog for Brunch.” How accurate is that?!

If you were at StyleCon, let me know! It was such a fun event and I’m still tired from it, but so worth it!

dallas fashion blogger


 

I’m jumping right into the topic of this post instead of informing you of how tired I am (I’m really tired). Instagram’s algorithm has changed yet again! Shocking, isn’t it? I’m seriously suffering from this update and according to other bloggers and Instagrammers I’ve talked to, they’re suffering as well. It’s so discouraging to have worked so hard to build up an audience of followers that like your content only to have it go away thanks to a new algorithm. Such is life. My engagement has dropped more than 50% in the last few weeks and unfortunately, I’m not alone!

What You Need to Know About the Instagram Algorithm

Ok so, I’ve done my research and picked up a few important tidbits about the Instagram algorithm change. Are they all verified by Instagram? No, but I don’t think they every verify much of anything to begin with. So here’s what I’ve come up with:

Instagram Engagement Matters

Obviously engagement matters no matter what, but now Instagram is showing posts with higher engagement above those with less engagement. On top of that, Instagram posts need engagement immediately for them to rank higher and be shown to more people. 

Instagram Relationships

Instagram has gotten smart and now values posts from people you tend to engage with more. For example, if you like and comment on your best friend’s Instagram posts quite often, Instagram is going to show you their posts before anyone else’s. 

Hashtags Matter

I used to rely entirely on the same set of hashtags for every post I published but from what I’ve read, that’s a terrible strategy. Your hashtags have to be relevant to the post your publishing. For example, I published something on my Nike shoes yesterday and I used hashtags like #fitspo and #justdoit. Those hashtags are relevant to what I was actually posting about. However, hashtags like #girlboss or #dallasblogger would have hurt the post more than helped it. 

Grid Changes are in the Future

As if not showing our posts in chronological order wasn’t enough, Instagram might also start showing posts in our profile in a 4 x 4 grid as opposed to 3 x 3. How’s that for mind blowing? Instead of bringing back the old algorithm, they might be introducing something else too. 

Have you noticed a decline in engagement? If so, comment below! The algorithm changed earlier this year and they’ve tweaked it since causing chaos among all the fashion bloggers such as myself. Let me know what your experience has been like!


Hey lovelies! I hope you’re having a nice week! I’m sitting in bed writing this waiting for the weekend to come. I’m having brunch this Saturday with a bunch of bloggers from Dallas and really looking forward to it! I love getting together with other creatives to chat and share ideas. It keeps me inspired to continue blogging. Not gonna lie, there have been quite a few times I’ve felt like quitting. 

One thing that keeps me motivated is having a community of bloggers and Instagrammers to feel inspired by. Since moving to Dallas a year ago, I’ve had a hard time making friends. Around this time however I joined Style Collective and immediately had a support system all over the place! If you’re going to invest in anything for your blog, I highly recommend joining Style Collective! Here’s why.

Benefits of Style Collective

Style Collective was started by Annie Spano when she saw a need for blogger babes to have a space just for them where they could talk and collaborate. A few leaps and bounds later, she started Style Collective. I joined last year and love it! The benefits are endless but my favorite parts of this group include:

  • Community forums where we can seek advice or share opportunities
  • Space to share blog posts and get engagement on them
  • Regional meetups with your Style Collective sisters
  • Brand opportunities
  • Brand directory where you can find contact info for your fave brands
  • Worksheets and e-courses to help you grow
  • Weekly tips and blog posts that answer all your questions

There’s so much more to this group than I can share here but these are just a few things I benefit from the most!

girl boss hashtag

The above photo is from one of our first meetups here in Dallas! You can read the original blog post here. Since I had just moved to Dallas and literally knew no one it was so great to meetup with these girls and build a connection with my new city!

The Details

For a monthly membership to Style Collective it’s basically the cost of two lattes at Starbucks ($10!) and you can sign up here through my affiliate linkI really love this group of girls and I’ve been connected with some of the nicest ladies! Annie is also such a sweet, genuine person that she’s easy to talk to and often times personally messages you back if you have a question. If you’re looking to learn and grow in your blog, then definitely join us at Style Collective!

dallas fashion blogger


lilly pulitzer and coffee

If you haven’t noticed, every week I’ve been trying to bring blogging tips and ideas to you (my lovely readers.) And if you haven’t noticed that I’ve been doing this, then maybe you need to like my Facebook page to get updates (hint hint!) Today I wanted to share a few easy ways to avoid or get over the blogger burnout!

Write a Blog Post Somewhere New

One of the worst things a writer can do is sit and stare at the same 4 walls day after day! Nothing sparks creativity when you’re stuck in your room without inspiration. Change up your “office” location and go find a new coffee shop to enjoy while you write!

Get Creative in Your Closet

For fashion bloggers, clothing to photograph is important to the overall success of the blog. However, I hate running out and buying new clothes all the time (translate: I love buying new clothes but my bank account won’t let me.) Go through your closet and pull everything out. Make a goal of putting together at least 3 new outfits you can wear for your blog!

Do Something Social With Other Bloggers

Getting together with other bloggers can give you that little bit of passion you need to keep going and write another blog post! A few months ago, my Dallas Style Collective sisters and I hosted a meetup for other SC girls in the area.

Take a Week Off

You heard me. Take some time off from blogging. I used to blog all the time thinking that people would forget about me if I didn’t. I was soooo burnt out! You can’t keep pumping out great content if you don’t love what you’re writing. Seriously, take time off.

Reflect on Why You Started

Sometimes I get so caught up in being popular on Instagram or trying to earn money for my blog posts that I forget why I started blogging in the first place. I started because I wanted a fun hobby. Take a day and go back to your roots and remind yourself of the reason you started blogging.

Blogging ain’t easy, but it can be really fun if you don’t let yourself get burnt out on it. I’d love to hear your blogger burnout tips or stories! Leave me a comment!

dallas fashion blogger


Blogging, social media, and SEO changes all the time and it drives fashion bloggers like me crazy! Between coming up with blog topics, taking pictures, writing a blog and then promoting it, I don’t have time to always be worrying about a new Google algorithm coming out. Anyone else feel this way?! Today, I wanted to share with you a few SEO and blogging tips to help you out!

Add Details to Instagram Stories

Instagram stories are becoming as important to your account as your regular Instagram posts. Seriously. I am by no means an Instagram story pro, but I do know that there are some pretty neat features we can utilize to make our stories even better. For example, a new feature includes being able to tag your location and even share the weather. For brands with more than 10k followers, you can also add a “learn more” option to put a link within your Instagram story. This is definitely helpful when trying to promote blogs!

Instagram Pods are No Good

It’s true and my heart is breaking. How can something so wonderful and helpful for bloggers be bad for your SEO and blog? Long story short, brands and other followers are catching on to this trick. When you have loads of comments and likes but no conversions either to a link or sale, brands have to wonder just how “organic” all those comments are. Instead of spending time only commenting on other pod members’ photos, use the time to comment on potential followers’ photos.

Blog Titles Matter

We all know that an “engaging” title is important. But the SEO aspects of it are just as important as the catchiness of your title. You want to keep your title under 70 characters so it doesn’t get cut off in search engine results. Also use strong language like “love” or “hate” to get the most website clicks.

Share Your Blogging Tips

I always believe that bloggers should share knowledge and stories with each other. I’d love for you to share your blogging tips with me in a comment below! It’s never hurt anyone to help someone else!

dallas fashion blogger


starting a style blog

I’ve been blogging for about 2 years, one year if we’re only counting the time I’ve actually known what the heck I’m doing. In that time, I’ve learned a thing or two about style blogging, photography, and what it takes to be a blogger in a very saturated market. But there are a few myths I hear over and over again from other people that simply aren’t true. So I’m busting 5 blogging myths!

Blogging is Easy

This cracks me up! Blogging is the farthest thing from easy, at least for me. Sure, ideas often flow freely and I love getting to be creative, but there’s so much work that goes into every single blog post. Between photography, writing the content, and posting to social media- we’re talking 6 or 7 hours, at least.

Bloggers Get Tons of Free Stuff

Some bloggers get loads of free things, but it doesn’t start out that way. For the first year of blogging, I wasn’t gifted anything. All of my content was purely creative. And sometimes I miss that. Of course now that I’ve been blogging a little longer, I definitely enjoy the perks of complimentary items.

Blogging Can Make You Money Fast

If only this were true. I’d be rolling in dough if it were! Just like anything else in life, if it sounds too good to be true, it probably is. At the very beginning stages of the blogging industry, style bloggers were certainly able to make money faster because the market wasn’t saturated like it is now. If you’re just getting into the game, it could be years before you really start to make an income from it.

Running a Blog is Expensive

This myth can definitely be true if you aren’t smart with your money. Hiring a photographer can be expensive, getting a web designer is always pricey, and buying outfits definitely ain’t cheap! I keep my costs under control by having my boyfriend take my photos, going on Etsy (post about that here!) to find web designers, and I watch for sales on clothing.

Blogging is Fun

Ok this one is totally true! I love blogging and I love being creative with everything I do and this is one way for me to express that and share it with you! If you’ve always wanted to start a blog but you’re scared to, reach out to me! I’m always happy to help!

dallas fashion blogger