style blogger in dallas

tassel earrings

sc sister meetup

style con dallas

professional hairstyling

Hey everyone! I wanted to give you a little recap of StyleCon Dallas last weekend! One of the things I never expected to find in Texas was so many fashionable ladies (and bloggers!) This event was so much fun and everyone walked away with a ton of swag in their swag bags (who doesn’t love that?!) I got to meet up with my Style Collective sisters and meet our founder, Miss Annie Spano!

Fashion Blogging Tips from Experts

I wanted to share with you a few blogging tips and things I learned from the panelists that spoke at StyleCon. They were all really helpful and lots of fun to listen to, especially Catherine Lowe, the winner of the Bachelor a few years back!

One of the speakers (I’m a flake and forgot who) was talking about how brands are looking for influencers with high engagement rates. What this means for bloggers like me is that a big following is no longer enough, brands want influencers with followers who like, comment, and click on links.

Holly Tuggy talked about her experience on YouTube dealing with bullies. I thought she was really clever when she said that she pins mean comments to the top of the comments section and replies to them saying she’s sorry for whatever they’re going through, because happy people don’t say things like that. I’ve had one or two people say rude things to me and I just brush it off because they’re trying to get under my skin.

Raven Elyse shared how she puts herself out there and tries to be authentic with her followers. I think that’s really important because people want a personal connection with brands and influencers. I’m in marketing so I should know! Raven said she will cry on camera if that’s how her heart is feeling and I admire her for that- it’s scary to be vulnerable!

Catherine Lowe shared about her life and winning the 17th season of the Bachelor and also starting her own company, Lowe Co. She also brought up being vulnerable and authentic with your followers. She said her very first kiss with Sean (her now husband) was on national television. Talk about being vulnerable!

Finally, Annie Spano shared her story on how she went from being in a work place that wasn’t kind to her to running her own company- Style Collective! The whole purpose behind this resource for bloggers is to help women to connect rather than only compete. I absolutely love this! Women are so competitive and to have a group of girls that lifts one another up is fantastic!

Fun perks from StyleCon

StyleCon also offered some really fun perks in addition to great speakers! You’ll see in the photos above that I got my hair done for free thanks to the Tangerine Salon. Aveda also freshened up my makeup AND waxed my eyebrows- all complimentary! I also got a neck massage for free, talk about being pampered! There were also several stations offering manicures to conference goers, which was really neat!

There were tons of fashion and beauty vendors there as well. One of my favorites was Studio to Street Boutique! They specialize in affordable luxury fitness clothing and let me just say, it’s adorable! I bought a cute shirt from there that says “Will Blog for Brunch.” How accurate is that?!

If you were at StyleCon, let me know! It was such a fun event and I’m still tired from it, but so worth it!

dallas fashion blogger


 

I’m jumping right into the topic of this post instead of informing you of how tired I am (I’m really tired). Instagram’s algorithm has changed yet again! Shocking, isn’t it? I’m seriously suffering from this update and according to other bloggers and Instagrammers I’ve talked to, they’re suffering as well. It’s so discouraging to have worked so hard to build up an audience of followers that like your content only to have it go away thanks to a new algorithm. Such is life. My engagement has dropped more than 50% in the last few weeks and unfortunately, I’m not alone!

What You Need to Know About the Instagram Algorithm

Ok so, I’ve done my research and picked up a few important tidbits about the Instagram algorithm change. Are they all verified by Instagram? No, but I don’t think they every verify much of anything to begin with. So here’s what I’ve come up with:

Instagram Engagement Matters

Obviously engagement matters no matter what, but now Instagram is showing posts with higher engagement above those with less engagement. On top of that, Instagram posts need engagement immediately for them to rank higher and be shown to more people. 

Instagram Relationships

Instagram has gotten smart and now values posts from people you tend to engage with more. For example, if you like and comment on your best friend’s Instagram posts quite often, Instagram is going to show you their posts before anyone else’s. 

Hashtags Matter

I used to rely entirely on the same set of hashtags for every post I published but from what I’ve read, that’s a terrible strategy. Your hashtags have to be relevant to the post your publishing. For example, I published something on my Nike shoes yesterday and I used hashtags like #fitspo and #justdoit. Those hashtags are relevant to what I was actually posting about. However, hashtags like #girlboss or #dallasblogger would have hurt the post more than helped it. 

Grid Changes are in the Future

As if not showing our posts in chronological order wasn’t enough, Instagram might also start showing posts in our profile in a 4 x 4 grid as opposed to 3 x 3. How’s that for mind blowing? Instead of bringing back the old algorithm, they might be introducing something else too. 

Have you noticed a decline in engagement? If so, comment below! The algorithm changed earlier this year and they’ve tweaked it since causing chaos among all the fashion bloggers such as myself. Let me know what your experience has been like!


pray for houston tee

prep obsessed review

help hurricane harvey tees

pink long sleeve tees

Is it really mid-September already?! I haven’t even had time to decorate yet! As I’m writing this, I have my pumpkin spice candle burning and a box of fall decorations on the floor calling my name. I’m so busy every day that I barely have time to eat let alone decorate. Today however, I’m going to let that box sit there for awhile longer and share this really cute long-sleeve tee with you that has a great purpose behind it!

Prep Obsessed (an online boutique and store in Florida) started stocking these “Pray for Texas” tees right after Hurricane Harvey demolished the Houston area and I decided to get one! They’re still on sale (link here) for $19.99 and half the proceeds go to the American Red Cross. The back of the tee says “One Nation Under God. Pray for Texas.” The front of the tee has the Simply Southern logo too. These tees are so comfy and adorable, I definitely recommend them!

Reputable Charities to Donate to

A lot of people are donating to the Red Cross to help with relief efforts, which is great. It says a lot about the heart of the American people in my opinion. However, I’ve read conflicting things about the Red Cross and where donations actually end up. So in addition to the proceeds that go to the Red Cross from my Simply Southern tee, I have a few other charities that are worthy of donation. I’ve done a bit of research and come up with my own list of charities to donate to in both Texas and Florida. Feel free to leave a comment with any of your favorites as well!

  • Samaritan’s Purse (4-star rating on Charity Navigator)
  • Convoy of Hope(4-star rating on Charity Navigator)
  • Habitat for Horses (4-star rating on Charity Navigator)
  • Texas Wildlife Rescue Center (they have a need for donations since Hurricane Harvey!)
  • Friends For Life (also in need of donations since Harvey)
  • Matthew 25: Ministries (4-star rating on Charity Navigator)

Of course there are many other great charities to donate to in both Florida and Texas but these are the ones that I could verify. Always do your research before donating because there are a lot of scams out there unfortunately. The charities I always tend to donate to are local charities such as animal shelters or homeless shelters that don’t tend to have a large overhead budget. Having interned for multiple nonprofits in college, I know what’s wasteful spending and what isn’t.

If you live in any of the affected areas, leave me a comment so I can at least comment on your blog or Instagram and follow you!

dallas fashion blogger


preppy outfit

Marley Lilly fall shirt

jack rogers on the beach

Oh my goodness y’all! I had such an amazing time visiting my family over the last few days. I’m a native Marylander living in Dallas trying to survive the heat and cowboy boots, so a weekend home is always appreciated! The air was so crisp and waking up to a fresh pot of good ol’ Folgers with a light breeze blowing through the house was nothing short of perfect. With a hint of fall in the air, I broke out my favorite Marley Lilly fall long sleeve tee!

Seriously, I loved this monogrammed t-shirt so much that I bought my mom one too! The back of the shirt says “Every year I fall for pumpkins, bonfires, s’mores, autumn leaves, apples, & monograms.” How cute is that?! I completely admit that I’m a basic girl, so this tee was made for me! Plus that monogram on the front is a complete home run!

My best friend Jessica and I went with my mom and sister to a local beach in my hometown for an afternoon and I made my sister take pictures of my tee on the beach! There’s something so preppy about wearing monograms and long sleeves on the coast, you know what I mean? We sat in beach chairs while chatting and listening to the waves wash on the shore. That’s something I never really knew how I much I loved until I moved away. It really is the most peaceful sound in the world.

Anyway, if you haven’t gotten this shirt yet- you need it! They put this cute tee on sale quite often too so be on the look out for that! I’m always featuring Marley Lilly products in my posts so I’ll be sure to link to my favorites! For more preppy essentials, check out this post from a few weeks ago!

dallas fashion blogger


dallas arts district

dallas blogger

arm stretching exercises

old navy athletic wear

nike running shoes

nike vs adidas

Happy Monday loves! I can’t believe how fast the temperatures are dropping this year! Even in Dallas! I’ve been visiting my parents over the weekend in Maryland and the morning chill was just lovely- felt like a crisp fall morning! The kitty cats just lay on the porch all day enjoying the light breeze and taking naps!

My Diet and Workout Plan

So I wanted to chat bit about exercise and how I’m trying to get fit (again) and eat healthier. I usually don’t have time to get in the car and run to a gym to meet with a trainer, especially in Dallas traffic. I started looking for an alternative that would still give me the value I was looking for with the convenience of being able to work out at my apartment’s gym. That’s when I was introduced to Courtney Bentley Fitness!

Courtney is a certified personal trainer in Las Vegas but she has an amazing club called the Fit and Fabulous Club! She sends personalized workouts to your phone as well as a diet plan to keep you on track- all for $15 a month! Other perks include:

  • Yummy recipes
  • Facebook encouragement group
  • App to track your workouts and store measurements and photos of progress
  • Exercise videos so you can be sure you’re doing an exercise properly

She also has a great podcast and blogs regularly about all things fitness. I think the best part of the club is how available she is to answer questions and encourage you! I highly recommend that you check out her program if you’re looking for an affordable alternative to a gym membership!

My Go-To Athletic Style

Of course I can’t write a blog post without talking about style. So I’m wearing these super cute new Nikes! Let’s be real here, I got the shoes to motivate me to work out and so far it’s working! Normally, I don’t splurge on athletic shoes, boat shoes and boots usually get the bulk of my money- but I’ve seen a number of other bloggers wearing them and obviously I had to have some too! I love that they go with so much and that they’re light weight. You gotta look good hitting the gym! And better yet, they’re on sale right now! Here’s the link!

I also went to Old Navy and picked up a few of these super cute Go-Dry Mesh tanks (link). I absolutely love these tanks! SO comfy and not too tight that you can’t do a sit up without wanting to hide your belly fat. These go on sale frequently and I definitely recommend grabbing several when they do! I’m always pleasantly surprised with how cute Old Navy’s athletic section is!

Be sure to check out Courtney’s website as well as Nike’s shoe sale! Leave me a comment with your best fitness tip!

*some links may be affiliate, which helps me keep my blog running!

Photo Credit: Luisas’s Secret Photography

dallas fashion blogger

 


lilly pulitzer after party sale

preppy style ideas

colorful outfit

preppy style

Top: Lilly Pulitzer  | White Denim: Ann Taylor  | Tassel Earrings: McCauley + Luck

Hello loves! I’m just going to launch right into this post because last weekend it was a hot topic in preppy southern circles and it will be again as people start receiving their orders- the Lilly Pulitzer After Party Sale!! Holy guacamole. That was a crazy sale! I went to North Park Mall here in Dallas to shop the sale the day before it started in stores and it was chaos!

I always shop with the goal of only buying what I need (although my boyfriend will debate that statement) and never spending lots of money on things that I want. I went into the sale and there were tons of adorable dresses and tops but I came out with only two items- the top I’m wearing in these photos and the same one for my mom. In total, I spent $54 at the Lilly Pulitzer APS. Unheard of isn’t it?

One of the shoppers in line in front of me spent over $500 on the sale, and apparently that’s nothing compared to others! I love Lilly Pulitzer to death but at a certain point, I have to put a limit to how much I spend on the things I love… and I guess that limit this time around was $54!

What Lilly Pulitzer Could Change About the Sale

I went online to the sale about 7 hours after it started and the virtual line had over 100,000 people in it. I noped out of there so fast. Looking at the comments on Lilly’s Facebook page, I’m assuming everyone else was just as put off my that craziness. So here’s 3 things I wish they’d change about the sale

  1. Anything you put in your online shopping cart will be reserved for at lest 10 minutes.
  2. Let customers know about the sale a week or more before (that way we can put some money aside ahead of time.)
  3. Have a normal sale section on the website year round. It doesn’t need to be as steeply discounted as the After Party Sale, but just something that would allow customers to indulge themselves more than twice a year!

Please share your experience shopping the sale with me! I’d love to hear about what you got too! I always love seeing the bargains other people find! I linked everything I’m wearing above, comment with any questions!

Photo Credits: Luisa’s Secret Photography

dallas fashion blogger