Since I’ve introduced how fashion, marketing, and public relations are intertwined I think it would be appropriate to incorporate a better understanding of the latter two.
Marketing is defined by the Merriam-Webster dictionary as “the process or technique of promoting, selling, and distributing a product or service.” How we dress promotes our image. Many people will argue that what is on the inside is more important. Essentially, they are right. However, people who do not know you or barely know you do not understand a thing about who you are on the inside. They are judging you by what they can see.
Public relations is defined as “the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution…,” (Merriam-Webster). Since we understand that we are marketing the image we possess, it is important to discuss how public relations correlates with our image. We want others to have a positive view of us. Maintaining this view involves public relations efforts. As I mentioned before, this positive view will stem from not only who we are on the inside but also how we look on the outside.
A person’s way of dressing alludes to many things about their being.
Merriam-webster . (n.d.). Retrieved from http://www.merriam-webster.com/
What could fashion, marketing, and public relations have to do with each other? For designers and magazine editors, the answer would be everything. However, what about on a more personal level? Is it possible that we market ourselves and act as public relations officers for who we are by the way we dress? I think so. 1 Corinthians 6:19-20 says, “Or do you not know that your body is a temple of the Holy Spirit within you, whom you have from God? You are not your own, for you were bought with a price. So glorify God in your body.” We communicate and market ourselves based on the clothing we wear. It can either glorify God or tarnish His name.
I have my own unique sense of style as many other people do. My favorite things to wear are pearls, bright pinks, different shades of navy or blue, pretty dresses, heels, and basically anything else that is classic or girly. I realize that this markets an image to people. Because of this marketing, I am the one that has to be the public relations agent who makes sure that the brand (meaning me) does not become misunderstood or viewed negatively. The image I give to other people allows them to assume a lot about me. As representatives of God we should be careful that the image we are marketing is one He would be please with.
1 corinthians 6:19-20 esv. (n.d.). Retrieved from http://www.biblegateway.com/passage/?search=1 Corinthians 6:19-20&version=ESV