Since I’ve introduced how fashion, marketing, and public relations are intertwined I think it would be appropriate to incorporate a better understanding of the latter two.
Marketing is defined by the Merriam-Webster dictionary as “the process or technique of promoting, selling, and distributing a product or service.” How we dress promotes our image. Many people will argue that what is on the inside is more important. Essentially, they are right. However, people who do not know you or barely know you do not understand a thing about who you are on the inside. They are judging you by what they can see.
Public relations is defined as “the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution…,” (Merriam-Webster). Since we understand that we are marketing the image we possess, it is important to discuss how public relations correlates with our image. We want others to have a positive view of us. Maintaining this view involves public relations efforts. As I mentioned before, this positive view will stem from not only who we are on the inside but also how we look on the outside.
A person’s way of dressing alludes to many things about their being.
Merriam-webster . (n.d.). Retrieved from http://www.merriam-webster.com/